By offering advanced file organization capabilities, digital asset management is the foundation of any modern digital transformation strategy
Simply put, digital transformation is the use of technology to make organizations operate in a more efficient and effective way. Early-stage digital transformation encompassed moves from paper-based systems to digital based ones. More modern digital transformation strategies examine the pain points in the operation of digital systems and find ways to make those systems work better for the organization.
What “digital transformation” means to each organization is different, as every organization has a different way of working. So the effectiveness of any digital transformation strategy is dependent on a thorough investigation and understanding of current working practices, coupled with expertise in workplace technology, and how this technology can be applied to relevant processes.
It’s tempting to think that if your workplace processes are already digital, that digital transformation doesn’t apply to you. But as mentioned, the term “digital transformation” has itself transformed. Modern digital transformation strategies focus on the improvement of existing digital processes by applying more advanced or appropriate technology, and ultimately, aligning these strategies with the right people who support these digital initiatives.
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For example, take a look at your content management system. As the creation of content boomed, many content management systems have struggled to keep up with the organizational capabilities necessary to keep huge amounts of content organized. That’s why a lot of organizations are turning to digital asset management (software purpose-built with file organization in mind) to help transform their content management processes.